Perhaps the biggest talking point from Sony’s PS5 Pro reveal is its price. At $700 and without a disc drive or stand, the PS5 Pro has sparked vociferous debate online about whether Sony is justified in setting such a high price for the mid-gen upgrade. IGN readers have already had their say on the PS5 Pro's $700 cost, but what’s enabled Sony to be so bold with its pricing?According to one prominent analyst, there are a number of factors that have contributed to Sony going for $700 (and, relatively, even higher in Europe and Japan). Piers Harding-Rolls, games industry analyst at Ampere, said the PS5 Pro pricing reflects Sony’s adjusted strategy to protect its margin (that is, it is unwilling to sell consoles at a loss), supply chain inflation, and, crucially, “a lack of direct competitor to its mid-cycle upgrade compared to last generation (where Microsoft was preparing the Xbox One X).”“The lack of competition means it is an easier decision for Sony to run with a higher price point to protect its existing margins,” Harding-Rolls added. “For most prospective PS5 consumers, the standard edition will represent the value sweet spot."
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No Man's Sky: The Cursed Screenshots
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